7 Essential Tips for Business Owners to Crush It on Social Media

For over twenty years, social media has been an essential tool for business owners to connect with their audience. Whether it’s announcing new products, sharing company news, offering exclusive perks, or engaging with customers, every post gives the business owner an opportunity to make a strong impression.

But if you’re a business owner, how can you ensure that your social media posts resonate with a diverse, global audience—especially if English isn’t your first language?

This guide will walk you through key strategies for creating effective social media content. We will also look at how professional editing by our English experts at TextRanch can help you elevate your posts to reach a broader audience.

1. Keep your posts clear and concise.

When crafting social media posts, remember that most people have a short attention span. Long, complicated sentences can confuse your readers and lead them to scroll past your message. Focus on a clear, concise message that’s easy to digest at a glance.

Tip: Stick to short paragraphs or bullet points. Break up text with visuals like images or emojis wherever it’s appropriate.

2. Know your audience.

Your social media followers might be a mixture of native English speakers and those who speak English as a second language (ESL). This means your posts need to be easy for everyone to understand.

Therefore, it’s best to write in plain English, using everyday words that your audience will understand. If you absolutely need to use jargon or complicated language, try to keep it as simple as possible. You can also link to a separate page that explains the terms you are using.

3. Use power words.

Social media posts should inspire your readers to take action. Whether you’re encouraging them to click a link, leave a comment, or make a purchase, using strong, action-oriented words can make a significant difference.

Phrases like “discover,” “boost,” and “unlock” create a sense of excitement and urgency. You can find more examples of power words in one of our previous blog articles—just click here.

Tip: Include a call-to-action (CTA) in every post, but don’t overdo it or you’ll come off as pushy.

4. Watch your tone.

The tone of your social media posts can range from serious to playful. It depends on the nature of your particular business. If you’re promoting Eighties Night at a dance club, your tone will be a lot different than if you’re the director of a funeral parlor.

Tip: TextRanch can help you craft a tone that feels professional, yet approachable—perfect for engaging with diverse audiences across the globe.

5. Check for grammar and spelling.

Would purchase you a product or service from a bsineess whose spcial media posts looks & sound like a this? Probably not.

Nothing undermines a professional post faster than poor grammar, multiple spelling errors/typos, or awkward phrasing. This is especially important when you’re posting in English but you might not be fully fluent or comfortable with the nuances of the language. Good grammar is one of your keys to success!

Tip: Consider using an editing service like TextRanch to check your posts for spelling mistakes, grammatical errors, and unnatural phrasing.

6. Engage with your audience.

Social media is not a one-way street. Engaging with your followers by replying to comments, asking questions, and starting conversations can help you build relationships and trust. This is especially important for ESL professionals who are looking to connect globally.

Tip: Make sure your replies are polite, professional, and free from misunderstandings. If you feel uncomfortable writing responses in English, our TextRanch English experts can help you refine your messaging to ensure your responses resonate with your audience.

7. Schedule your posts consistently.

Consistency is one of the keys to maintaining a strong social media presence. Posting regularly ensures your brand stays top-of-mind for your audience. Whether it’s daily, weekly (like this blog), or bi-weekly, choose a schedule that works for you and stick to it.

Tip: Plan posts ahead of time using scheduling tools like Buffer or Hootsuite.

How TextRanch for Business can help!

As a business owner, you might have multiple team members handling your social media accounts in addition to their everyday writing tasks (emails, reports, promotional materials, etc.).

TextRanch for Business is a new feature offering special exclusive rates for business owners who want to set up one master account for multiple team members to use. Click here to learn more!

Effective social media posts are more than just words on a screen—they’re a reflection of your brand and a direct connection to your audience. By following the tips in this article and leveraging the expertise of our TextRanch editors, you can create posts are engaging, inspiring, and effective.

Ready to elevate your social media game? Click the blue box below and let’s get started!