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Creating the Perfect Title: Dos & Don’ts

The corporate world is filled with expressions, specialized vocab words, and various acronyms.

You probably already know some of the classics like ASAP and FYI, but have you come across the more advanced ones below?

And more importantly, do you know how to use them?

1. OOO

Stands for… Out of office

Meaning: When someone is out of office, it means they are temporarily not available to work due to being on vacation or another type of leave.

Relatedly, out-of-office messages are set as automatic replies to emails/phone calls to let everyone know that one is not currently available.


Employees have been instructed to set up OOO responses.

2. ROI

Stands for… Return on investment

Meaning: Usually expressed as a percentage, ROI is a numerical measure of the success of a financial investment. If the return is positive, a profit was made. On the other hand, a negative ROI means that a portion of money was lost.

Example: The ROI of my stock portfolio is at a modest 6%.


Stands for… To be announced/To be confirmed

Meaning: Sometimes an event or product release is planned but not completely fleshed out in terms of schedule. When this happens, TBA and TBC are used to announce that something is coming but does not have a fixed date or time yet.


The clothing line is set to launch, but the exact date is TBA/TBC.

4. WFH

Stands for… Work(ing) from home

Meaning: With the rise of remote work, this term has become much more popular over the last few years. Working from home is exactly what it sounds like: Getting tasks done at home rather than commuting to an office each day.


If necessary, would you feel comfortable WFH?

5. HQ

Stands for… Headquarters

Meaning: Most large firms and corporations have locations in multiple cities, but their headquarters are considered the main office and administrative center of the entire company.


Many tech companies have their HQ in Silicon Valley.

A great title can draw readers in and get them intrigued right away, but the opposite is true as well. A bad or misleading one can sour a story before it even begins. So how do writers go about this? Well, they adhere to specific rules and established norms like those described below!

Do: Practice proper capitalization

Titles follow different capitalization guidelines (known as title case) than regular sentences.

Capitalize the first letter of these word categories 
Nouns/Pronouns Verbs 
Adjectives   Adverbs 
Subordinate conjunctions (like becauseThe first and last word 
But leave these parts of speech lowercase 
Articles (a, an & the) Prepositions of fewer than 5 letters Coordinate conjunctions (aka FANBOYS) 

Don’t: Make the title too wordy

As a rule of thumb, titles should generally be between 3 and 12 words. Articles and reports are often closer to a dozen, while titles of books and stories are usually on the shorter side. Going any longer than 12 words can become too confusing for potential readers and cause them to lose interest.

Do: Consider the content & audience

When writing a blog post, you’ll want a catchy, exciting, or mysterious title with keywords for SEO. On the other hand, a title for an academic essay or report should be a more formal summary of the content.

Blog example: 3 MAJOR Keys to Planning an Incredible Trip!

Academic example: Examining Aspects of Organizing a Vacation

Don’t: Be afraid to make changes if needed

After completing your novel, essay, report, or article, you may realize that the original title you had in mind does not suit the finished product.

Luckily, you can still change a working title up until the point of publication. Be flexible with your titles in order to give yourself more options!

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